Business Sites Write For Us – 1. Institutional or business site
An institutional or startup website should be one of your first significant investments, even for a small or start-up business. Today, six out of ten people have access to the internet, so if someone hears that a person recommends your product or service, they will most likely search your website to find out more about your offer.
Characteristics of an institutional or business site
They give basic information about your brand, product or service: when it exists, what is its mission and values, where it is present, and its differentiators.
Depending on the business of the company, this type of website will publish contact information (from telephone numbers and office/store addresses to social networks or emails), a product catalogue, an electronic store, the latest news of the organization and Materials that help to better understand your services and/or the impact they have on the community, clients, collaborators and investors (videos, publications in the news media, interviews with managers, consumer testimonials, etc.).
Its design reflects the company’s or brand’s personality, which must also be identified in its other channels and touchpoints. It is presented in the main languages of its target audience.
Who uses an institutional or business website?
Virtually any business should have a website, considered a cover letter. It does not have to be sophisticated, especially since it now possible to mix a web presence with social networks, which have adapted their functions to have an online store hosted on Facebook, for example, without another on your website.
Since there are sites with few web pages (even with just one), what matters is that you provide valuable and updated information to your visitors, depending on the business of your organization.
Example of institutional or business website:
Grupo Modelo is one of the largest breweries in Mexico and is the creator of Corona, its most exported product around the world. Its website contains many pages that tell about its history, educate about beer and its production, share news about social initiatives and internship programs, post job openings and other information of interest to consumers, investors and distributors.
2. Personal or portfolio sites
Freelancers can also create and benefit from personal websites that showcase their work, collaborations, and achievements. Personal websites or portfolios help to show the CV in an attractive way, easy to understand and, when there is an opportunity, with the full potential of each project.
Characteristics of Personal or Portfolio Sites
They have a design that responds to the types of projects shown there: videos, images, and texts.
Because the intention is to publicize the experience and knowledge of the owner, they will share information about their training, collaborations and creations, recognitions and awards, as well as the places where their work can be consulted or seen, as well as a simple way to contact.
In addition, work processes are often shared that demonstrate how the needs of the clients for whom a project has been developed are resolved.
Who uses personal or portfolio sites
Even though they are part of a company’s staff, consultants are freelancers and professionals who dedicate time to their projects. Most sites of this type may refer us to those in a creative activity (illustration, film, architecture). However, it is also a good choice for people who are into consulting in their industry, such as accounting, sociology, politics, and economics… actually, anyone with independent activities can create a space where their talent is known.
Example of personal website or portfolio:
Abril Castillo is a Mexican illustrator, writer and editor who created a personal website to showcase her portfolio. From there, people can find out what she has done alone and with other authors or publishers, in addition to the fact that she offers free downloadable material, which is a good sample of what she does.
For some, microsites are halfway between a landing page (a single page where an offer or service is offered in exchange for information, such as an email or contact information) and an institutional or company website. Business.
A microsite is dedicated to providing information about a product line or an advertising campaign and often has an expiration date.
Characteristics of a microsite
It generally has only one page, but it is longer than a landing page since its purpose is to provide detailed information about a product, an event, or a business. Although it may link to the official website of a brand or company, the microsite has its own URL.
A microsite is lightweight and loads quickly because it doesn’t have too many pages or information to display. That does not mean that its design does not attract attention or that it does not have attractive formats. Since its intent is to grab the attention of its audience, a brand may use it to launch an ambitious advertising campaign.
A microsite can also used to inform people about a topic that is current, popular and of general interest, such as the vote count in a country’s elections.
Who uses a microsite?
Businesses that want to achieve specific marketing objectives can be part of a campaign or the start of one (like when searching for leads, for example). They can respond to sales goals, information or just positioning. You must remember that a microsite’s design should not be taken lightly because it should yield good SEO results and be easy to navigate.
Uber’s help site, help.uber.com, has a few info button options for Uber Eats riders, drivers, and couriers. In addition, a search bar will allow any visitor to quickly find the data they need.
Online blogs were born, in principle, as the digital version of newspapers or blogs. They are not exclusive to a brand or company. However, with the inbound content strategy’s importance, blogs are already a seminal part of any company that wants to deliver added value to its customers and prospects.
Features of a blog
Their tone is informal; they seek to tell a story or, at least, adopt a conversational style to catch readers. Depending on the purpose and type of information you share, each blog post can take anywhere from 3 to 15 minutes to read. That depends on how deep you go into a topic.
Open the door to interaction thanks to a comments section, which may or may not be visible to visitors. To make it more complete, you can add audiovisual resources. Or, it can even be solely audiovisual (this format known as a vlog).
Its popularity has allowed the proliferation of free tools (like WordPress) or paid, enabling it to be a platform for anyone.
Who uses the blogs
Opinion or industry leaders, experts and professionals who share texts of interest to people, either because of their writing style or the value of the data they have access to. It is highly recommended that brands have a blog that offers information that improves their customers’ experience: tips to take advantage of products or services, news about news or launches, and stories of satisfied customers or the people involved in creating their products. , for example.
The Spanish insurance company MAPFRE has a blog that discusses all the issues that interest its policyholders. However, it has created one dedicated to health, with recommendations, news and interesting cases, especially everything that has to do with caring for people’s well-being. They have advice from experts in different medical specialities, giving it a touch of authority and confidence, in addition to the original content.
5. Educational sites
These sites were created for their visitors to learn something new, usually away from the interests of a company or a brand. However, alliances may be made that allow them to exist.
Characteristics of educational sites
They show procedures, step by step, that consulted by your visitors whenever they need it. It can be about school subjects, but there are also those about any ability: physical activities, building furniture, cooking recipes, caring for pets or plants, etc.
Depending on each site, the processes are exemplified with images, illustrations or videos, and seek that the activity shown can resolve with all the resources that the website presents.
Who uses educational sites?
They used by the brands or sponsors that support the explained activity. However, they can also be part of an initiative of an NGO, a government secretariat or the project of a person or group of people who want to share helpful knowledge with others.
Educational Website Example:
Kiwi Limón wants people to see cooking as something accessible and straightforward for anyone, so it shares a reasonably extensive inventory with recipes for all kinds of dishes and different difficulty levels. Each is accompanied by a list of ingredients, a video showing its preparation and a step-by-step explanation.
6. E-commerce sites
Created to make online purchases, e-commerce websites allow your business to no longer depend on physical stores to transact with your customers. In 2019 alone, more than 4 billion dollars in sales were recorded through e-commerce. For next year, experts calculate it will increase to 6.54 billion dollars.
Features of e-commerce sites
It shows the updated catalogue of a brand’s products and all the information necessary for the purchase decision: materials, dimensions or sizes, price, shipping time, discounts (when available), places of delivery, types of payment (bank cards, Paypal, electronic transfers, coupons, etc.).
Share images or videos of the products, types of care, suggested uses, guarantees and, if possible, how real customers enjoy it. You must also have a contact section and frequently asked questions section that helps visitors find out about return, exchange or refund policies and what to do in case an order delayed, for example.
Some online stores allow their customers to register to save their purchase options (delivery address, credit card), as well as purchase history that will enable recommendations for new products or to know if a person is eligible for special offers or loyalty rewards.
Who uses e-commerce sites?
Any company that is a distributor of other brands or offers products that can sold in this format. Although some decide to add a simple e-commerce page to their website, the truth is that it requires good support and security to manage the sensitive data received there. Some brands decide to open a website apart from the corporate one to sell, which works pretty well for them.
Ecommerce Website Example:
Zara Home Spain welcomes its visitors with images of the lifestyle it promotes with its articles and allows people to subscribe to a newsletter to keep up to date with its news. Thanks to a list of sections divided by those usually in a house, it is easy to navigate its contents to find what you want.
Portals are websites that collect information from different sources and then curate it to respond to the kind of consumer that frequents its content. Mix original articles with others available for free publication on other pages or sites, and they can focus on one topic or several.
Characteristics of web portals
They require much support because their data load is much more robust. The portals share texts, videos, images, infographics and any format that helps to capture attention and better explain a story.
Sometimes, portals are born as private sites, where valuable information is shared for a limited sector or group of people who belong to a union, institution or service.
Moviegoers and series followers do it on imdb.com ) or in general. They’re different from news websites because they’re not affiliated with a single media outlet or news agency. Their primary goal is for people to come to them when they want the most relevant and up-to-date news in an industry (such as news).
Who uses the web portals?
Companies or professionals seek to attract colleagues or clients thanks to their degree of authority on the subject or the trade. And if it’s successful, they’ll release it to the general public.
Yahoo! It’s a good example. In the same portal, people have access to their email, the brand’s search engine and a selection of excellent news that it retrieves from other newspapers, agencies and creators of actual content from different countries. Having an account with Yahoo! is unnecessary to read the articles.
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