Can e-commerce make money? – Do you remember what life was like before the Internet?
Not so many years ago, before the appearance of the Internet. I would not have imagined that an era would come where it would be necessary to learn. How e-commerce works or that there would be various models to monetize online purchases. Learn about all the modalities in this article!
Before its appearance, when you needed to buy a product or contract a service outside business hours or during a holiday. The impossibility of completing that task undoubtedly generated frustration. You had to wait until the next business day and find some free time to go to the physical store . Still, you ran the risk of getting there and running out of stock or finding completely different prices than anticipated. With the evolution of the Internet and advances in data security, payment, and delivery technology, it is now possible to buy almost anything with just a few clicks and without leaving your sofa. And when we say “everything, these are “everything”: from plant compost to grand pianos. These are the results of the “revolution” called e-commerce.
But after is, what is e-commerce, and why start one?
E-commerce is a name given to any type of sale and/or financial transaction made over the Internet. And taking advantage of this nostalgic moment, did you know that the first product from Commerce was a Sting CD?
Now that you understand its most basic concept, you are probably wondering how e-commerce works. how does it become sustainable? This is a good question, both for those who have never started a business and for those who already have a physical store and want to expand their sales throughout the country (as well as abroad). In fact, due to its high demand, today there are very easy-to-use tools such as the Website Builder and WordPress that allow you to sell on the Internet in a short time and without programming knowledge!
Another reason to invest in eCommerce, once we understand how ecommerce works and what makes it profitable, is the growth potential of this market . Thanks to the growing number of Internet users and the use of mobile devices such as smartphones , consumers increasingly attracted to the convenience and ease of shopping online .
What is the profile of the consumer who buys in e-commerce?
The characteristics of virtual customers are widely available and, naturally, vary based on the kind of goods or services you offer. In general, those who buy through e-commerce are extremely hyperconnected, looking for convenience and low prices.
According to the Locomotive Institute, 6 out of 10 consumers tend to look for prices and information about products on the Internet before buying. This is relevant information to take into account when planning strategies to attract customers. Promotional campaigns, or even producing content for the description of your products.
Online producers also use phones; more than 32% of online transactions were made through mobile devices in the first half of 2018. This data demonstrates the importance of thinking about the mobile experience in terms of reducing the time it takes. And making the usability more friendly both in the t pages and in the shopping cart (checkout). You may also be interested in : 5 Tips to Write a Product Description in Your Online Store That Sells!
What are the best-selling categories in Latin American e-commerce?
In the first half of 2019, the Health, Perfumery and Cosmetics category moved to the Fashion and Accessories category in a number of However, it is the products related to telephonll phones that generated the highest profits for e-commerce in this period.
Although there is no official list of best-selling products on the Internet. We can get a good idea by looking he rankings published by the large virtual merchants. In Mercado Libre, for example, “women’s shoes” and “men’s shoes” were among the most searched products. Followed by “cell phones” and “notebooks” during the first tremendous month of March 2019.
Another great virtual shopping mall is eBay. Which also published a list of the most purchased products by foreigners in Latin American e-commerce. The data shows that “smartwatches” and “comics” were some of the most purchased products. By consumers in the US, Canada, the UK, France, and Germany in virtual stores.
Therefore, if you are in the stage of choosing a product to sell and you got here trying to understand how eCommerce works, it is important to consider the following: even if some products have a lower selling price, they can go out faster of, your stock than those with added value. For example, a lipstick can sell faster than a cell handset; on the other hand, the competition to sell smartphones is quite big.