Influencer Marketing Write For Us – Influencer Marketing is the methodology through which a brand pays or encourages influential people on a specific topic to spread their message.
It can include promoting a specific product, generating expectations for a campaign, or achieving a particular diffusion.
Advantages of influencer marketing
Now that we know what influencer marketing is let’s see what the main benefits of having influencers sell your products are:
- Your brand will be better known: thanks to influencers’ high audiences, it is possible to reach many people who did not know about your online store.
- Your messages will reach many more people: positive ratings and recommendations from influencers make the reach of your messages much higher.
- Your web traffic will be higher: thanks to the links influencers put on their blog or social networks, web traffic to your online store will increase significantly.
- Your online store can become a trending topic: if you collaborate with the right influencers, you can generate a lot of conversation about your e-commerce on social networks.
- Your actions will reach potential clients with high purchasing power: the primary audience for influencers is the millennial generation. A sector of the population that stands out for its high purchasing power and its tendency to impulse purchases.
- Your advertising investment may decrease: the good thing about influencer marketing is that it is not very expensive. In fact, if you achieve a good reach, you will have to invest less money than if you put ads on Instagram Ads or other social networks.
What types of influencers are there?
Before I show you how to run an influencer marketing campaign, we think you should be aware of the different types of influencers out there, as not all of them need to be a good fit for your strategy.
A macro-influencer is a person who has a large community on any social media channel, in a range that oscillates between 250,000 followers and one million.
If you are looking for this type of influencer, pay attention and analyze if they have worked before with other brands that are your competition.
→ Think that if he is an excellent brand-lover of one of your main competitors and has already collaborated with them, your influencer marketing campaign can be seen as a somewhat forced synergy…
EXAMPLES OF MACRO-INFLUENCERS:
An example is the Venezuelan Lelepons, which have more than 42 million followers on Instagram and another several million on YouTube.
She makes regular collaborations with both other influencers and music-related brands.
They are also influencers, although on a smaller scale since they have tens of thousands of followers.
They usually have a more reliable network of followers with whom they interact frequently.
It is usually challenging for them to collaborate with brands that have a particular relationship with their professional activity. The good thing is that this can be an opportunity for you since they are usually more accessible than the previous ones.
EXAMPLES OF MICRO-INFLUENCERS
An example is the Spanish Mery Goyanes, from the blog MeryGoyanes.com.
She has more than 36k followers (primarily women) who are loyal and interested in fashion and the outfits she shows on her Instagram account.
The engagement and expectation it creates are significant since it regularly holds contests and raffles in collaboration with beauty and makeup companies.
Although they are the great unknown, nano-influencers can work well in your influencer marketing campaigns, especially if you want to focus on a small niche.
A nano-influencer has a small but very loyal audience. In general, they do not usually exceed 3,000 or 4,000 followers, but their community is very committed to everything they do and offers good results.
EXAMPLES OF NANO-INFLUENCERS
An excellent example of this type of influencer would be TucoachdeIG, which has grown exponentially in a short time, focusing on content and reels on social media and Instagram account management.
A separate case is that of famous people and celebrities who have communities with millions of followers.
In this case, fame makes everything they do arouse interest and impact. Although it is also much more expensive to work with these famous people.
The paradigmatic example would be that of the soccer player Cristiano Ronaldo, who has pulverized all the records, coming to charge 1.6 million dollars for a publication on his Instagram profile.
His power of influence has a lot to do with the fact that he has the most followers on social networks worldwide.
How to select the right influencer for your influencer marketing campaign
Just because someone has a large following doesn’t mean they’re the right influencer for your brand.
Remember that these are the basic requirements for an influencer to interest you as a fundamental part of your influencer marketing campaign:
- The chosen person must be in tune with your objectives: discover their central themes and sectors and their philosophy as an influencer.
- The influencer must be able to reach your target audience. To get more potential customers, you should look for influencers with a similar audience to your buyer persona.
- The chosen influencer must be able to increase your sales: his power of influence and loyalty to his community must be such that it allows you to increase your sales. If not, discard it.
How to create an influencer marketing campaign
Now that you know the advantages of influencer marketing, the types of influencers, and how to choose the most suitable ones, it is time to create your first campaign with influencers.
1. Set a goal and set a budget for your influencer marketing campaign
You must know what you want to achieve with the drive and how much money you want to invest.
From the point of view of the objectives, not everything has to be to sell more.
Other goals could be to increase brand awareness or improve your social media presence to get more followers. Even a particular plan can be to improve your conversion rate.
Depending on that objective, you must be clear about what budget you will invest since this will determine what type of influencers you should touch.
2. Find the right influencer
Knowing the types of influencers that exist, you should consider which is the most suitable for your marketing strategy on social networks.
As we said above, the influencer with the most followers is not always the one that best suits your online store. Remember that it is essential to know the influencer’s audience. That is why asking him for screenshots of his statistics may be a good idea.
To find influencers, you can use tools like Dovetale, which will help you find the most suitable person for your project.
3. Analyze the content created by the influencer
Once you know who you want to work with, it’s time to check out what kind of content they’re creating.
Do not skip this step because their work may not align with your online store’s corporate identity. Or maybe your content strategy does not match your company’s style, tone of communication or voice.
So go to their social networks and check all their posts.
4. Contact the influencer
The best thing is that you send a direct message or an email indicating what type of collaboration you offer and asking what their way of working is.
Start by introducing yourself and praising your work to generate an empathic connection with the influencer.
Then, clearly express what you offer and add details about your online store so that they know you better.
5. Create a briefing for the influencer
Once the influencer confirms that they are willing to work on your influencer marketing campaign, you must explain in great detail what you want them to do to achieve your goal.
Therefore, the best thing to do is to write a document in which you indicate what the action you propose consists of and how the content should be carried out.
Remember that this briefing should be as specific as possible.
In this document, you must also include when the post should be published and in what formats since publishing a reel on Instagram, a video on TikTok, or a post on your blog is not the same.
6. Analyze the results
When the influencer publishes the content, you should test whether the action meets the objectives.
For this, it is good that you review your own statistics and the data the influencer will send you.
In principle, it is about seeing if the objective determined by the influencer is being achieved.
Otherwise, it could be said that your influencer marketing campaign has not been as successful as you expected.
How can I do influencer marketing with my business?
You can start in different ways, among which are:
✅ Sponsored blog posts
When you pay an influencer to write an article on their blog about your product, service or brand.
This type of synergy usually includes a link to somewhere on your website, accompanied by a commercial CTA ( call to action ).
✅ Social media posts
Like sponsored posts, influencers post about your products or services on their social media channels.
Currently, it is the order of the day to see famous people take photos on Instagram, upload “Stories”, or create videos on their YouTube channels where they are seen testing a product.
✅ Ad banners
Some of these ‘crowd agitators’ offer merchants the opportunity to pay for banner ads on their websites.
→ Think about it! It’s like advertising on TV in ‘Prime Time’ or prime time.
✅ Guest Author
This situation occurs when you hire an influencer to write an article as a guest author on your blog. This way, you gain authority for your audience and attract new potential customers.
Reverse collaboration is also standard: the influencer allows you to write content on his blog, adding a link to your website, where you discuss your product or service subtly and strategically.
✅ Meetings/talks/launch events
Attract traffic to your store by holding meetings, talks or a special event to launch your new collection or product.
It may be the case that he invites other influencers in the industry to be your special guests.
Many potential customers wouldn’t miss the chance to rub shoulders with their favourite fashion and style blogger or YouTube celebrity and make a few purchases simultaneously.
Have you already thought about using influencer marketing to give your brand a ‘push’?
Tell me your idea in the comments below, and I can give you some valid suggestions.
Without a doubt, it is a formula that, planned with strategy, works!
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