Lead Generation Write For Us – Regardless of the extent of your business and your current customer base, you always need an influx of new leads to help you take your business to the next level.
You can employ countless lead generation tactics—develop a great social media strategy, establish a solid and positive online presence, invest more in paid marketing, and more.
However, for these tactics to work, it takes quite a bit of time, effort and money. If you’re a small business or just opening a new store, chances are you don’t have a lot of extra cash and need a cheap tactic. What you need is a lead generation quiz.
Lead generation quizzes are considered the hidden gem that can increase your brand awareness and quickly expand your email list. They are easy to make and implement and will take your business to new heights.
Look at the steps needed to create a lead quiz to boost sales.
Steps to create a lead generation puzzle
Interactive content, such as a lead generation puzzle, can double participation levels from static content, but only if it is well designed.
Even if you have the most excellent quiz maker money can buy, you still have to do manual labour to create a quiz that increases engagement and generates leads.
While creating a lead generation questionnaire from scratch may seem daunting, it’s much easier than you think. You only need to follow three easy steps.
1. Think of an exciting topic
Naturally, before you start creating a quiz, you should develop a theme that unifies everything. Otherwise, all the queries will seem random and meaningless.
You must first find out your target audience to find a good theme. What are their likes and dislikes? Your hobbies? His general interests? You probably can’t draw a college computer science student and an older person into the world of baking with the same type of quiz.
So, carefully consider who you want to attract with your quiz and find a topic that might interest them.
The second part of the equation is to propose a topic that is relevant to your company. It doesn’t have to be directly related to your products or services, but it should make sense. A case like “What country should you live in according to your taste buds?” would be suitable for a restaurant, maybe even a grocery store that sells international products, but would have no relevance to a SaaS company.
Pay attention to the title. Approximately 8 out of 10 people will read only the label, while only two will click to read the rest and answer the quiz. You don’t want to misplace those two people over a title interesting.
2. Choose the type of quiz
You can create several types of lead generation quizzes; each one will resonate with a different audience and be suitable for a different topic.
The most popular type of quiz is the personality test. Indeed you have seen some examples: “Which FRIENDS character are you?”; “Which Hogwarts house do you belong to?”; “What does your taste in music say about you?”
Everyone has some beliefs about their personality and wants to learn more about themselves and how others perceive them. So, a simple personality puzzle that tells them what they wish to know is quite effective in attracting the attention of most Internet users.
Another exciting type of lead generation quiz is the question-and-answer quiz. The results are typically in the form of a score that presents the quiz’s knowledge on the given topic.
It can be helpful to check the audience’s familiarity with your brand, product/service or to see how informed they are about your niche.
You can use this puzzle to see if your audience understands your business and if you need to find ways to keep them appropriately informed.
If you want to educate your spectators, you can present-day them with a knowledge quiz. This type of lead generation questionnaire provides feedback after each question. You can use this to demonstrate your expertise and offer more value to those who take the quiz.
3. Look for software that supports creating and sharing
The last step to creating the perfect lead generation quiz is to find a high-quality quiz maker. There are many quiz makers on the market, some better than others.
To find the best software for your requirements, you should look for useful features such as:
- User-friendly interface
- Ready-to-use templates
- question library
- Integrated lead forms
- Integrated analytical tools
- customization options
- Software support for all media.
- The possibility of sharing on social networks
The last feature might be the most important. You need a quiz that is easy to share across all platforms and channels. Otherwise, your target audience will not be able to access it.
General rules for creating quizzes
When creating your first lead generation quiz, you may forget some essential rules and points. For that reason, look at some issues you will have to pay close attention to.
The results of the quizzes must be positive.
The results will likely be presented as scores if you use a knowledge quiz or a question-and-answer quiz. Which means that an examination can get a bad score. Even a personality test can have a bad result for some people.
But the fact that the result is not perfect does not mean that it cannot be positive.
You’re not looking for quiz takers to feel bad about themselves after taking the quiz, as this can affect how they think about your business. Also, they will be less likely to share their results on social media and increase the reach of your quiz if they don’t like the results they get.
Therefore, ensure that the questionnaire results are as positive as possible. Do not criticize the people who answer the questionnaires or style them feel judged.
Notice the modification between “Your score is 0, you should go back to school” and “You got 0 points, but that doesn’t mean you can’t improve. Check out our e-book for beginners, and retake the quiz once you’ve read it.”
Presenting the results can significantly impact your business’s perception, so be careful.
Offer personalized results
Personalization is key to generating leads and turning them into loyal customers. More than 63% of customers see personalization as a standard service. Therefore, customizing the quiz results is critical to this lead-generation tactic’s success.
You can’t have a simple 5-question quiz to make the results look more personalized. You need more variety and more answer options.
Of course, you will have to present the quiz results in advance, but try to prepare several possible outcomes. A little effort on your part in creating the quiz can make a big difference to those who take the quiz and how they feel about your brand afterwards.
Visual content is a must.
When creating a lead generation quiz, your main goal is to make it practical and populate it with pertinent questions, answers, and results. But if the puzzle is purely textual, it can become boring for the audience, and they will give up halfway through.
Many quiz creators will provide you with a host of themes and templates that can enhance the visual appeal of your quiz, but that’s not enough to grab the attention of your potential customers.
You need to break up the transcript with painterly content. Images, GIFs, and even videos can make your quiz more interactive and engaging.
Make sure the images are appropriate and relevant to the topic.
Keep questions short and simple.
Most customers answer online quizzes while browsing their social networks and enjoying their free time. Sometimes this happens during the short lunch break or while waiting in line at the bank. Therefore, these users expect the tests to be entertaining.
If completing the quiz takes half an hour, this will not be entertaining. In fact, it might even make them feel like they’re back at school and taking a math test.
So, to make your lead generation quiz engaging, make sure it’s accessible and dynamic. Keep the enquiries short and straightforward, and the answers easy to understand.
Stay true to your brand image.
You must stay true to your brand image in all your interactions with current customers, past customers, and potential customers, which requires a unified approach. The tone you use, the stiffness of your language, and the way you address customers must be consistent, even in lead generation puzzles.
So if you’ve operated hard to establish a serious, formal brand image, don’t break that image by asking a simple, informal quiz. Stay true to the image you have created.
A unified quiz approach includes images similar to those on your website or social media accounts. Use the same colour scheme and fonts, and have your logo on the quiz. It’s a small detail that will make potential new customers remember you.
Make sure it’s mobile-friendly
Most consumers access the Internet through their smartphones. In fact, more than 51.53% of global website traffic comes from mobile devices. Therefore, at least half of your followers will access your questionnaire through their smartphones.
If the quiz isn’t optimized for mobile devices, you’ll likely run into high quiz drop rates.
Most quiz builders will help you optimize your quizzes for mobile devices, but to always be on the safe side, check how your examination looks on desktop, mobile, and tablet before launching.
The lead generation form
Now you have to create a great lead generation form. As a general rule, you shouldn’t ask your leads for more information than you need. Firstly, it will be more difficult for you to organize that amount of data; secondly, many of the people who take the quiz will skip filling out a long form.
Therefore, make the lead generation form as short and straightforward as imaginable. And think of it, the more valuable your quiz offers to the audience, the more willing the audience will be to provide you with their evidence.
Also, pay attention to where you place the form. While you could technically place it anywhere on the quiz, it’s best not to put it right before the first question on the quiz or somewhere in between. Most users will find it annoying, which could prevent them from providing the information they need.
The best place for a lead generation form is right after the last question, before presenting the results. By then, you will already have the attention of the person answering the questionnaire, so they will be more willing to give their personal information.
If you want your lead generation quiz to reach a broad audience, you’ll need to promote it. Advertise your examination on your social media accounts and make it easily accessible on your website. Reach out to your existing customers and invite them to take the quiz and share their results.
You can even promote the quiz by having some company members share its results on their personal social media or business accounts.
You may have the most exciting lead generation quiz in the world, but it won’t do much good if you don’t promote it and encourage leads and prospects to share it.
Lead generation tactics
You can do several things to quickly generate leads and collect the necessary information. The first tactic is to control the results.
Necessary This can be done in different ways:
- Completely control the results when requesting an email address.
- Control results by submitting an optional lead generation form. When you control the results, you prevent the people who take the quiz from seeing their results before giving you the necessary information.
- It controls the results by providing only the essential information and offering more detailed results once an email address has been provided.
Another lead generation tactic is to offer prizes or discounts for participants. Of course, the more valuable the award, the more willing the audience will be to give up their personal information.
Create quality lead profiles
You can create quality lead profiles by taking advantage of the answers from the quizzes and analyzing them. Collect all the data from the questionnaire and use it for your marketing strategies.
Quiz answers can help you personalize your marketing content and thus build a more meaningful relationship with your leads.
The more detailed the lead profiles created, the easier it will be for you to reach out to your audience and establish valuable contacts.
Lead generation quizzes are a real gem in content marketing. Take advantage of them to increase your brand reach and connect with your audience more meaningfully.
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