Link building Write For Us – What does link building mean today?
Google’s positioning algorithm is constantly being improved and developed. Nowadays, link spam is often detected within a short period. Search engine providers point out that backlinks are still essential in rankings. Google’s Webmaster Guidelines prohibit active link building, which can be construed as manipulation. However, according to Google, getting recommendations in the form of links should be the goal of webmasters.
Since the main algorithm change, specifically the Penguin update in 2012, many websites were penalized for poor quality backlinks, automated or paid links. Therefore, many websites were punished with a drop in rankings or were removed from the Google index altogether. This update proved the importance of good backlinks once again. Google now has a link disavow tool to check links to your website in Webmaster Central.
There are many options for getting links from other websites to your own. Below are the most common methods of link building:
Do nothing. Good content is linked by users.
According to Google, this is the best way to generate links. The web page’s content must have added value so that users recommend the information in the form of backlinks to their own pages.
Entries in web directories and article directories.
Previously it was a simple and free manual, semi-automated or automated link generation method. Nowadays, however, this method has become useless since the Google search engine recognizes backlinks from web and article directories, and they are generally ignored.
Entries in relevant forums.
Backlinks used to be generated by setting up a forum signature, where you could leave a web address. You created a backlink to your website by posting in a forum. This type of backlink generation is also known by Google and is now largely ignored.
Many blog systems allow you to reference a web page in the comments section. Posting a comment on a blog creates a cross-reference to the commenter’s website. This method has been widely used as spam by generating automated blog comments or manual comments that were of no real benefit.
A prevalent free method that can work if well thought out. Two websites exchange links in which the exchange is coordinated. The advantage is to look for explicit sites where you can post a link and determine the links’ position in the text or specify the link text. In many cases, this method is also detected by Google, especially with reciprocal linking from pages.
Many website owners have made a business selling link building as a service. This method is absolutely deprecated by Google. Google advises that it will exclude link buyers and sellers from the search engine index.
Content Marketing Instead of Link Building
Due to improvements in Google’s algorithms and quick detection of link tampering, it has become challenging to obtain high-quality cross-references from other websites. Therefore, the trend is towards creating and marketing web page content, the so-called content marketing. The objective is to offer added value by presenting information and content of interest that will give rise to many links and mentions. If the website’s content represents a real benefit for the users, it will also be highly valued by the search engines and better positioned in the rankings.
What does it matter when it comes to link building?
Global Popularity: Popular sites receive more outside links. Wikipedia ends up at the upper of search sheets for many topics because many websites link to it.
Local Popularity: Local popularity refers to incoming links from similar sites. For instance, if you individual a shoe store and a popular shoe blog links to it, search engines will pay more attention to it than if the link came from a different website.
Anchor Text – When someone links to your shoe store using “shoe store” as the anchor text, this directs a signal to search trains that your website is a reasonable reserve for buying shoes. But if the newscaster text that brings visitors to a page uses the exact keywords too often, search engines can become suspicious of spam tactics.
Link Context: Links are most valuable when the context is directly related to the topic of your website. The transition from the current page you link to should be relatively smooth.
Where the link is coming from: Links from authoritative websites carry more weight than links from less reputable sites. For example, a link from the official Google blog will have more authority than one from a personal WordPress blog.
Search engines have methods for ranking spam and irrelevant content, and Google has a ranking system that ranks individual web pages based on their reputation.
How does link-building work?
Two ways to develop links to your website are internal and external. External links are more challenging to obtain because they come from other websites. Getting started with internal linking is easy because it’s entirely up to you. All it takes is a little time and careful planning to increase internal link usage and boost SEO for your business.
Increase your internal links by linking to relevant blog posts and product pages rather than directing visitors to your home page. Deep linking refers to linking to pages other than just your home page or contact page. All website pages must be accessible from at least one text link.
Keeping a blog helps increase internal linking by giving you more opportunities to link to specific products or other internal pages. Don’t forget to link from social media platforms as well.
To get external links, the best strategy is to create excellent site content. You can also contact bloggers and other influencers to ask if you can guest post on their sites. Never resort to black hat SEO tricks like paying for links. These backfire because the links come from fraudulent websites.
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