Marketing Automation Write For Us – Marketing automation uses software and other technologies to act at scale and increase a company’s results. Through it, it is possible to ideworkfy, accompany and work in a personalized way with your public, improving the relationship in general and,.consequently, think about example, think about the routine of a digital mark, eating team: published,,,,,, they need to post content on the blog to attract ney generate. In additiocreateneed to creating contacts, that is, leads, and for those they cap Then, they must spread those posts on social networks and manage all the engagement they generate. Then, they must apply those posts on social networks and drive all the attention they generate. [Then,] they must spread those posts on social networks and manage all the attention they generate. Then they must apply those posts on social networks and drive all the engagement they generate.
But, the sales team needs more information before contacting a lead. For this reason, the Benefits of the law of least effort in marketing strategies marketing team produces ebooks, webinars and spreadsheets offered after filling out a form, which requests information such as name, telephone number, position, location, etc.
By evaluating the responses to the forms, it is possible to identify that some people are ideal clients for your company, but others are not. For this second group, it is necessary to nurture the relationship with the help of educational content.
As if all this weren’t enough, the marketing team also needs to measure their actions and campaigns and assess, along with the sales team, whether they are attracting the right customers for the company.
In short, the volume of activities is marketing jobs well, and the processes required to make this “machine” work is gigantic. And the more the company grows, the greater the number of contacts to generate and work on.
That’s why marketing teams need tools that reduce manual work. They help increase team efficiency and reduce time spent on each sale; in this case, time is money!
With the help of a selling automation tool, it is possible to schedule social media posts, trigger targeted emails on contact data or actions, assess people ready to talk to the sales team, measure campaign results and much more.
And that’s not all! To learn about the other benefits of automation tools, read on.
The benefits of marketing automation
Therefore Large companies, which deal with thousands of contacts and customers, see an apparent benefit of more accessible automation: it makes the day-to-day life of employees more accessible and improves management in every way.
But those who are still starting may feel reluctant about investing in this type? After all, if the company is still tiny, it is possible to manage these details manually, right?
Increased lead generation
If your company already has the customer journey well mapped out, it is much easier to create guides and processes that help you attract and capture more leads.
According to the TechTrends 2017 survey, if you do it with the help of an automation tool, you can win 2 times more contacts.
Better lead generation
A person may not be interested in your product today but may change their mind in 2-3 months from now. In this case, you need to be occasionally present in her life, nurturing the relationship with valuable and educational content and preparing her for the moment of purchase.
However, With marketing automation, it is possible to do this follow-up in a personalized way, which increases the generation of business opportunities for your sales team.
Without that practice, it may take people even longer to feel ready or not even reach the purchase decision stage.
Reduce the sales cycle
That is to say, as the automation tool helps monitor, manage and nurture your contacts, you can leave the sales process more consultative.
This means that future customers spend less time arguing, which makes the buying process faster and more efficient.
CAC is the acronym for the English term metre metrics customer acquisition cost. The metric indicates how much you need to spend to get a new client for your company.
Imagine that your marketing team ran a special Black Friday promotion and had an incredible return: they brought in 20 new customers for $12.74 each. Despite that, they had ando t take care of each client’s information profile by profile, verifying each client’s information to touYourh took days and days of work for your team.
Your team can’t afford that rate t ramp up impacts or run multiple campaigns at that rate unless you hire more manpower.
But, with an automation tool, exhausting and procedural tasks are streamlined, and information is processed better. This way, your team has enough time to scale up the campaign efforts, reach more people and, consequently, attract more customers with the same investment. In short, you reduce your CAC!
What makes a good marketing automation tool
Now that you have understood what automation is and the benefits that this platform gives you, it is time to learn about the main characteristics of a good tool and how it can collaborate with your marketing strategies.
Anyone who works with digital marketing already knows: “content is king, and disclosure is queen”.
To be successful, it is not enough to produce content; it is necessary to invest time and money in dissemination, and, in those cases, social media are our great allies!
The prob and publishing at the appropriate frequency for each network and monitoring and managing all the commitments,,,,,, is quite a task. That’s why good automation tools can help you:
- Schedule your postures on the networks;
- Monitor likes, comments, shares, etc.;
- Track the clicks you’ve attracted through social media;
- Identify, integrate and track user interactions on multiple platforms.
If you are interested in learning more Marketing strategies for Social Networks, be sure to download our kit on the subject:
Another excellent channel for content dissemination is email, and for this reason, this functionality is also essential for automation tools.
With it correctly configured, it can carry out massive shots to spread your newsletter, rich materials, promotions, etc.
To maximize the results, it is also possible to personalize the messages with information such as contact name, company name and other relevant data, leaving the email with a more personal and friendly appearance
However, a fundamental part of a good Inbound Marketing strategy, lead generation must occupy a prominent place in the functionalities of a good tool. For example, you should have calls to action in Englishction.
CTAs, or, in English, calls-to-action or reader’s attention, help you attract the reader’s attention and indicate the next steps.
They can be in button, image or text format and are used to encourage actions such as:
- Invite the user to visit a landing page and download rich material;
- Subscribe to a newsletter;
- Get in touch with your sales team;
- Take the reader to a page on your site or blog;
- Make a call;
- and many more!
Create forms and customize fields
To generate leads, it is necessary to capture information, and, in this case, forms with custom fields are your best friends.
With the help of an automation tool, you can define the essential data for different moments of your consumer’s journey and, little by little, enrich your database.
Crear landing pages y thank-you-pages
Therefore Landing pages help you convert visitors into leads through offers like:
- free trial periods;
- discounts etc
The thank you pages are those visitors see when they successfully fill out the form on the homepage.
In addition to creating these pages, a good tool allows you to do it through a drag-and-drop editor, which simplifies the process and doesn’t leave your marketing team dependent on a designer or programmer.
To maximize the results of these pages, it is also essential that the tool facilitates A/B testing.
Configure nutrition flows
However, a complementary part of email marketing, nutrition flows allow you to trigger messages that aim to build or improve your relationship with contacts.
This practice is essential to educate leads and reduce the sales cycle, so a good tool will help you:
- Schedule the sending of emails on specific dates and times;
- Trigger email messages every time a contact visits a relevant page, such as the pricing page or success stories;
- Sending similar or complementary content after downloading rich material;
- Send reminders for contract renewal, data updates and much more.
Taking care of 10 contacts is easy, but managing a base of 100, 1,000 or 10,000 is something else! And that’s why automation tools are like superheroes for your Marketing team. With their help, you can:
Segment your base
Even if you work with just one person, you can still segment your base in countless ways to create more personalized messages and deliver relevant content.
Good tools allow you to create multiple targeting lists based on your contact information or behaviour.
That is to say, to make it easy to track the customer journey, marketing automation tools allow you to assign points for features and actions taken by your contacts. For example:
- Open an email = 5 points
- Download an ebook = 15 points
- Visit the pricing page = 150 points
- Company located outside of Brazil = – 1,000
- Company with more than 50 employees = 75 points
- Position equal to a manager or director = 50
Candidates with the highest scores have a greater chance of closing a deal.
In this way, lead scoring helps your k team quickly identify which contacts should be treated with priority.
Another critical feature for successful automation is integration with a customer relationship management ( CRM ) system. Thus, it is possible to make the step of the qualified candidates for sales and keep all the history of the interactions made with those contacts.
Having that kind of connection helps to implement the Sales Marketing strategy and ensure synergy between the Marketing and Sales teams.
Analysis and monitoring of metrics
However Fundamental stage of any strategy, the measurement and evaluation of the results are essential to understand what is working (or not) in your system and make improvements.
With the help of a good tool, you can produce reports with more reliable and detailed information. In addition, many agencies have graphs and comparisons automatically, making general analysis easier.
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