Sales and Marketing Write For Us – Talking about marketing and sales differences is about two concepts representing different areas but converging at some points. To a great extent, the success of commercial strategies depends on the communication maintained by both areas; knowing how these departments differ and how they stay connected is critical.
What are sales?
Sale is an action generated from selling a good or service in exchange for money. Sales can be in person, by mail, or by phone, among other means.
The word sale has different meanings depending on the context in which it is applied. Sale can refer to an object or service that is available to the public, which means that it is not yet sold; therefore, it is for sale. On the other hand, sales can also refer to the total or approximate number of products or services sold.
What is Marketing?
The first step to begin to understand what marketing is is to define the concept.
Marketing is the discipline and art of exploring, generating, and delivering value to meet the needs of a target market for profit. Marketing identifies unrealized needs and desires. Define, measure and quantify the size of the identified market and the potential gain.
It is an activity in which institutions focus on the processes to create, communicate, deliver and change offers that have value for consumers, clients, associates and societies in general.
- Sales mean transferring goods or services in exchange for money, while marketing means persuading customers and promoting the goods or services.
- Marketing comes first before selling. In fact, marketing compels willing customers to buy the company’s goods or services.
- The final sale is always executed by the sales department and is recorded in the sales department accounts, while the marketing department keeps the goal achieved record.
Definition of marketing and sales
The RAE defines marketing as a “set of techniques and studies that aim to improve the marketing of a product”. In other words, marketing encompasses all those actions carried out by a brand to anticipate the needs or desires of the consumer and thus be able to offer it in the form of a product or service. In other words, all marketing actions aim to respond to one or more consumer needs to achieve commercial exchange, which requires in-depth knowledge of the potential customer.
Marketing and sales: main differences
Although marketing and sales are two related concepts, they differ.
Marketing is focused on customer needs, which means that it carries out actions that allow you to get to know the customer and what they need or may need in the future. The ultimate goal is to have a product that satisfies this need. Instead, sales focus on the seller’s market, which is nothing more than the product reaching the hands of the consumer. I mean, sell.
The philosophy that marketing follows is to have a product or service that the consumer needs and wants. Instead, sales pursue customers’ needs and enjoy what the brand offers.
3. Customer loyalty
Marketing seeks to retain customers. That is, the customer buys from the brand again. On the other hand, sales focus on having a different customer after one customer. This change is because while marketing aims for the same customer to purchase various products from the same company, sales refer to the number of people who have paid for the same product.
4. Type of results
Marketing looks for long-term effects, while sales look for short-term effects. This means that the actions carried out within marketing are designed so that the brand grows and the results in the future are better, while sales focus solely on the present.
5. Type of knowledge
In marketing, it is necessary to know the customer, which implies discovering their needs and desires to satisfy them. On the other hand, in sales, what is needed is to see the product well and what the competition offers to improve.
How to combine your marketing and sales teams
Marketing and sales are essential within any company that wants to achieve success. In fact, a good marketing strategy is critical to establishing a good relationship of trust between the brand and the public, which will lead to a better knowledge of each other and a better understanding of their needs. This, in turn, leads to offering products or services more tailored to those needs, directly increasing sales.
HubSpot: The Key to Successfully Combining Marketing and Sales
For the integration of the marketing and sales teams, it is necessary to have a tool that makes the actions to be carried out much more accessible. HubSpot is one of the best platforms since it allows you to share contacts, monitor transactions, have information about customers and know at what stage of the purchase process they are…
Marketing, the discipline that unites marketing and sales
What is a Sales and Marketing Manager?
The Sales and Marketing manager is a person who has the task of directing advertising apart from ensuring compliance with goals and objectives set in advertising promotion, campaigns, and of course, brand sales.
This person has been assigned a budget that must be allocated to the implementation of strategies that help generate sales and reach consumers. In addition, he will have to determine, evaluate and examine the demands of the products, as well as the analysis of the competition to know activities to carry out to stay ahead.
Differences between the Sales and Marketing manager and the Public Relations manager
It is usual for these two positions to be confused because people believe they are the same position but with different names, and the truth is that not only do their names differ, but also the functions they perform.
Their functions may complement each other in one way or another, but they have apparent differences. For example, the Public Relations manager has the task of planning, directing and creating the materials intended to promote a company’s or client’s public image. On the other hand, advertising and Marketing focus on various advertising media. To increase a company’s sales regardless of the type of product with which they are trading.
What is the profile of a Sales and Marketing Manager?
Indeed, it is impossible to say that there is an ideal profile to work as a manager of the Sales and Marketing department. However, it is necessary to highlight that specific skills allow this professional to exercise the highest level of effectiveness. For this reason, we want to highlight and detail some of the skills that are key to working in this field, regardless of the type of product or brand you are working with.
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