Video Marketing Write For Us – All companies have business challenges that prevent them from reaching their revenue and growth goals. Identifying these challenges is undoubtedly the first step to able to face them.
For this reason, in this article, we have compiled 8 common business challenges in B2B companies that you can solve with an appropriate Inbound Marketing strategy.
What is video marketing?
It’s not uncommon to come across video marketing approaches as isolated strategies, but any video in digital marketing, content marketing, advertising, or a sales funnel is video marketing. Simple as that.
So, if you’re not already familiar with these terms, click the links above to learn a little about each topic and marketing in general. In this way, you will understand how the videos can fit into your planning.
For those who are already familiar with the mentioned topics, here we are going to explore a little the general possibilities of using video so that you better understand what it means to use it in your marketing strategies.
Why not use videos all the time?
The traditional text is not being replaced by videos but is being increasingly incorporated and adapted.
It is important to mention that, depending on the type of communication and user behaviour, videos can even generate terrible usability because, despite the reputation of facilitating the consumption of information, this feature depends a lot on how and where it is presented.
1. Videos require attention
Imagine if your favourite news site were to replace most written reporting with video. It would indeed be uncomfortable not having the option to view the themes and decide what to consume carefully.
Or imagine if most of the content on a Page you enjoy on LinkedIn or Facebook also decided to thoroughly prioritize video. Depending on the duration of the content, I assure you that this could also be an obstacle since, to watch videos, we need a higher Internet speed, and, sometimes, the time and place of the content depending on the audio.
2. Does not allow information to be digested little by little – Video Marketing Write For Us
It’s for the same reason that the sales video on a page usually doesn’t appear right at the top.
It may be a better strategy to let the reader go through the general information first, to situate themselves and make their decisions by clicking a button or scrolling the page further.
After these actions, you will know that the user will be more likely to entirely focus their attention. At this point, the video will have a much better chance of retaining that person.
3. They are not so good for SEO
Another reason not to bet all your chips on videos and continue working well with other media is that when it comes to SEO (search engine optimization), videos still have a disadvantage compared to text, mainly blog posts. Blog.
Google search works much better, specifically for written content, than videos.
Even though there is integration with YouTube, and this platform has improved a lot in this aspect, betting on tags, descriptions, captions, titles and, mainly, the ability to interpret the algorithm, the texts still rank better.
What kind of videos should I create?
Now that the importance of text for the success of video marketing is more evident, you can understand that you often don’t have to worry so much about production quality but rather focus on the images.
Not that it doesn’t make a difference. After all, the better produced your video is, the better chance you have of making it engaging.
The point is that one of the significant differences between a regular video on the Internet and one you find on TV or in the movies is that, on the web, it is a more straightforward format and can even simplify the process, allowing more videos to be created. in a short time.
In some cases, the simplicity of production better conveys authenticity and spontaneity.
If you follow YouTube channels of influencers or brands, you may have noticed that the most successful ones do not always have the best image production.
However, like everything related to marketing, this will depend on the audience and various factors, such as media support.
Thus, a YouTube vlog may even have an amateurish atmosphere, but a sales video for an expensive product probably won’t.
We need more visibility on the Internet.
Nowadays, if you don’t appear on the Internet, you don’t exist. According to HubSpot, 61% of Internet users search for products online.
For your potential clients to find you, it is essential that your company is positioned in the search engines and, in addition, it manages to stand out against the tide of messages that users receive every day.
To achieve these objectives, you must not only have a web page visible to your target audience but also fill it with relevant content for them and optimize it so that it becomes an effective business tool.
We don’t know how to deal with the competition.
How can you stand out from your online competition? The key is to offer value to users.
Your potential customers don’t want to listen to sales pitches; they want to find the solution to their problems. If your product or service can be that solution, why don’t you tell them about it?
You are one of the people who know your product or service best, so take advantage of all that knowledge to educate potential customers and make them feel like you understand their problem. Thus, you will position yourself as the best purchase option.
We are not getting enough sales opportunities or leads through the web
Do you get as many leads as you would like? There are still many people who think that an online strategy is more expensive than traditional marketing strategies.
However, a well-equipped web page that collects the data of your leads will be your greatest ally in getting new business opportunities. Learn more about how to get leads through your website in this video.
We waste time chasing bad leads
A priori, it may seem difficult to know if a lead that has requested information can become a customer. You may not be one of our target customers, or you may be in an early phase of your purchase process (in the research stage), but with a name and a phone, it is challenging to find all this information.
How can you then know the most valuable and prepared opportunities for a purchase?
You need to collect information from these leads on your website and segment your database according to the most relevant factors.
Our sales team is short on time.
As the number of leads you get increases, you’ll have less time to serve each person. Therefore, you must optimize your time and focus on the most valuable leads for your company.
One of the tools that can help you segment and prioritize leads is marketing automation software such as HubSpot or Active Campaign.
You can use automation to work with the coldest opportunities while the sales team focuses on those more ready for the sale. In the video, we tell you how task automation can help you.
Leads do not become actual customers.
You may get many leads, but if you don’t manage to close sales, your marketing efforts will not be reflected in your income and the growth of your company.
Once you have the information of those leads in a CRM, you must start working with them and “nurture” them to establish a relationship of trust.
In this nurturing stage, you must offer value to prospects and send them information that helps them in their buying process. Thus, once the time has come to make a decision, they will see you as the best option.
The cost per lead is too high – Video Marketing Write For Us
As mentioned above, the cost per lead acquired through traditional channels can be 2 or 3 times higher than that acquired through Inbound Marketing.
That doesn’t mean you should completely abandon your traditional marketing strategies, but if you want to make your lead acquisition model more profitable, you’ll need to rethink where you spend your marketing budget.
Implementing an effective inbound strategy can help you get more leads with less financial effort.
We do not measure our results.
Your strategy may work, but if you don’t measure your results, you will never know which actions bring you the most benefits and which ones you should optimize.
Therefore, three key metrics will be indicators of growth for your company and will help you to know what are the next steps you should take:
- The online visibility of your company.
- Generation of sales opportunities.
- Customer acquisition.
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