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what e-commerce manager do
E-Commerce

what e-commerce manager do

businessinsiderblogs
Last updated: 2022/12/23 at 1:31 PM
businessinsiderblogs Published December 23, 2022
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What e-commerce managers do – Next, we explain how to be an eCommerce Manager, don’t miss it! Electronic commerce is a young sector, and sometimes, we do not have the clearly defined professional profiles that it requires. Electronic commerce covers so many different areas, making it even more challenging to determine the specific skills and abilities that an eCommerce director must have.

Contents
What is an eCommerce Manager?What functions does the eCommerce Manager perform?Capacities and skills that eCommerce Managers should haveOrganizational and management capacityMASTER IN ECOMMERCEKnowledge of the market and negotiation skillsKnowledge of technology and logisticsLeadershipAnalytical capacityHow much does an eCommerce Manager make?

It may interest you: Master in eCommerce

To shed some bright on this issue, we will list the main qualities that an eCommerce Manager must have to lead a successful e-commerce company.

Table of Contents

  • What is an eCommerce Manager?
  • What functions does the eCommerce Manager perform?
  • Capacities and skills that eCommerce Managers should have
    • Organizational and management capacity
    • MASTER IN ECOMMERCE
    • Knowledge of the market and negotiation skills
    • Knowledge of technology and logistics
    • Leadership
    • Analytical capacity
  • How much does an eCommerce Manager make?

What is an eCommerce Manager?

The eCommerce Manager is responsible for managing the e-commerce project, understanding and controlling the online sales process from beginning to end. It would come to be a director since he has to have a global vision of what is happening to understand and control the entire electronic commerce process in all its phases.

One of the main objectives of the eCommerce Manager is to obtain the best possible ROI. This requires global knowledge of the sector and also of existing tools. That is, this person must be able to design a strategy and implement a plan for recruitment, loyalty and conversion.

What functions does the eCommerce Manager perform?

The eCommerce Manager performs the following functions :

  • You must know the buyer perfectly.
  • Manage direct and indirect sales through eCommerce portals and Market Places.
  • Manage the conversion funnel.
  • Define the KPIs or objectives that you want to achieve.
  • Monitoring of metrics and KPIs achieved through Analytics.
  • Manages the CMS using basic knowledge of HTML.
  • Manage direct sales campaigns with SEM.
  • Therefore, creating content based on keywords is in charge of SEO positioning.
  • Manage the social networks of the company.
  • Conduct emailing or remarketing campaigns.
  • Develop affiliate programs, and relationships with suppliers and partners.
  • Design and execute a Branding strategy.
  • Organize logistics.
  • Carry out an SEO strategy to position the online store in the main search engines.

Capacities and skills that eCommerce Managers should have

Now that we know its functions, let’s see the abilities and skills that an eCommerce Manager must have:

Organizational and management capacity

It is clear that a director, regardless of the sector, needs excellent organizational skills. However, the eCommerce Manager,, in particular,, must control all phases of the business. The ability to obtain a global vision of what is happening is vital if we want to understand and control the entire process of electronic commerce in the diversity of its phases.

MASTER IN ECOMMERCE

Learn how to manage an eCommerce and make the right decisions

Knowledge of the market and negotiation skills

If we want to reduce costs as much as possible to increase the profit margin, it will be essential that we negotiate with suppliers to achieve the best possible offers. For this, it is essential to have a good knowledge of the sector and  tothe various suppliers we can turn to. Only then can we choose the best option offered by the market.

Knowledge of technology and logistics

The logistics structure of electronic commerce can become its main competitive advantage. That is why the dce will require in-dmanagementepth knowledge ofof its supply chain management. At the same time, he will take advantage of all technological advances to ensure a fully optimized Supply Chain. Thus, thanks to the implementation of logistics software, we will be able to synchronize the different inventories of the chain, offering unified and updated information in real-time to all the agents involved in it.

Leadership

An eCommerce Manager must also look within, towards the team of professionals he manages daily. As a manager, you must demonstrate leadership qualities, setting goals and leading the team in the same direction. The capacities of motivation, empathy and others will be crucial in this task.

Analytical capacity

When we talk about online sales, everything can be measured. Good management of web analytics will allow us to measure the traffic of our platform, its sources, its conversion rate and a host of other indicators. This will allow us to better understand the behaviour of our users to drive them towards our goal.

How much does an eCommerce Manager make?

The salary will always be set by the company, depending on the degree of experience you have. However, the annual salary of an eCommerce Manager with 1 to 3 years of experience can be between 35 and 40 thousand euros per year. With an understanding of between 3 to 6 years, your salary can be between 40 and 60 thousand euros and with an experience between 6 and 10 years, it can be between 60 and 90 thousand euros.

What did you think of this post on how to be an eCommerce Manager and its functions? Comment and share!

If you want to train in this sector and become a professional in eCommerce or online stores, you can achieve it thanks to our Master in eCommerce with which you will be able to learn first-hand all the most innovative techniques and tools for managing an eCommerce or online store. , and thus, increase your sales and visibility of your eCommerce or online store.

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businessinsiderblogs December 23, 2022
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