will e-commerce continue to grow – The coronavirus pandemic is changing the lives of people on the planet and electronic commerce will continue to grow worldwide.
By itself, electronic commerce opening up space in recent years, but in the face of the Covid-19 pandemic, this situation was catapulted. The growth of electronic marketing is due to changes in consumer habits, which are increasingly leaning towards buying online. This is due to the global health crisis, which forced many governments to dictate sanitary measures, including confinement and healthy distance.
Increase in electronic commerce
Due to this situation, consumers chose and continue to choose to make more and more of their purchases online. What is forcing companies to digitize and renew their digital marketing strategies, since it is not enough to just have a web page. The digitization of companies implies a series of digital marketing strategies to provide a good customer experience from the moment they contact the company to the delivery of products or services.
And despite how chaotic 2020 was for many productive sectors, online sales grew by 27.6 percent. This represented that Internet sales exceeded 4 billion dollars. And that’s not all, since online sales will continue to grow, as consumers are prioritizing purchasing their products or services online. According to a study by eMarketer, a market research firm, it estimated that in 2020, electronic commerce would have a growth rate of 16.7 percent.
The pandemic boosted e-commerce
But the pandemic came to boost electronic commerce, since in the face of confinement to avoid contagion from Covid-19, consumers opted for the online store than physical stores.
And it is that electronic commerce is here to stay, since this trend that began to take off with the pandemic, will continue to grow. That is why it’s important that companies do everything possible so that their digital c strategies reflected in a good user experience. So companies have an obligation to update their strategies for Internet sales to be successful.
For this, it’s necessary to take into account that, for online sales, a series of digital tools required.
To provide a good customer experience, guide him to meet his needs. And it’s that the growth rate, in e-commerce, this 2021 is estimated to exceed 27.6 percent, registered in 2020, the year of the pandemic.
Since consumers will retain their new consumption habits
Although experts estimate that the growth of electronic commerce for this 2021 will be just over 14.3 percent.
What it represents, that sales in e-commerce will be around 611,000 million dollars more. That although it is less than 2020, electronic commerce will continue to be the preference of consumers. That is why it is important that companies take into account the important role of electronic commerce.
So your digital marketing strategies should be focused on the different digital communication channels.
So that they can be in contact with consumers. Since it is not enough to just have a web page, but you must have a blog and implement email marketing strategies and, of course, be present on social networks. An important point that companies must take into account for their strategies that more and more mobile devices are used to make purchases.
The trend of e-commerce
These digital marketing strategies can use tools and technologies such as augmented reality and voice search.
E-commerce will continue to grow globally, despite a small slowdown.
This, compared to 2020, which was undoubtedly the most chaotic year in recent history.
And it is that it is the consumers themselves who have set the trend towards electronic commerce.
Since, given the confinement, they are browsing the Internet more. And they have found that they want to buy it is just one click away, so companies must take advantage of this boom for their digital strategies.